Brand & Product Strategy

Effective Strategies. Exceptional Service.

For over 20 years I've helped solve strategic, analytical, and creative challenges to help Fortune 500 clients increase product awareness and grow revenue.

My skills bridge the divide between traditional management consulting and real-world implementation of complex, cross-functional, projects.

My passion is in optimizing product awareness, consideration, and adoption with a blend of interaction design, content strategy, and data analysis.

Practice Areas

Brand Messaging

Branding is the foundation for audience engagement.

Our favorite brands incorporate powerful symbols and messages that reach into the subconscious and elicit action. Whether it's your tagline, brand architecture, or campaign messaging, your brand deserves a powerful story to inspire your audience.

Information Architecture (IA)

Information Architecture (IA) represents the highest-level content framework for your website or campaign.

IA outlines the story you want to tell, chapter by chapter, sewing a narrative thread from the first point of customer interaction all the way though final conversion.

Audience Segmentation

Understand your audience and land your brand.

Through a mix of qualitative one-on-one interviews and quantitative data analysis - primary and secondary research - I will help you segment your target audiences in order to craft effective messaging that connects.

Digital Marketing

Digital marketing puts you in front of your customers, right when they're looking for you.

I develop and manage paid search and social media campaigns that drive audiences to the appropriate section of your website based on where they are in the conversion process - meeting your budget and business goals.